​​Hi, I’m Caroline Van Sickle (CVS), a business and professional coach helping entrepreneurs, small businesses, and purpose-driven individuals align their gifts with meaningful work.
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I offer coaching, brand strategy, and digital presence development—whether you’re launching something new or reimagining what already exists.
From wellness brands and therapy practices to universities and solo entrepreneurs, I support clients ready to grow with clarity, purpose, and confidence.


Workshops & Group Coaching

Whether you’re starting something new or reinvigorating what already exists, I offer strategic consulting, coaching, and professional development at both the individual and organizational levels.
Services

Brand Strategy
PLANNING
Who You Are + How you Serve + Why It Matters
​Your brand strategy is the foundation. It answers:
• What do you stand for?
• Who do you serve?
• What transformation do you offer?
• What tone, visuals, and values define you?
Think of this as your internal compass—before you ever post, sell, or launch anything. A clear brand strategy builds trust, helps you stand out, and guides consistent messaging across platforms.

Business Coaching
EXECUTION
Consistent Communication & Embodiment of who you are and how you serve
Once we unlock and crystallize your brand strategy, including your unique value proposition and marketplace positioning, we bring it all to life through a cohesive digital footprint—or refresh the one you already have. This includes developing your brand identity, website, social media presence, newsletters, podcasts, online courses, and more.
We also set up and integrate all the essential software to run your business—online scheduling, payments, forms, automations, CMS, analytics, SEO, and more.
Our process follows industry best practices, ensures HIPAA compliance where needed, and prioritizes excellence in both delivery and ongoing support.

Individual Coaching
GROWTH & EXPANSION
Improved awareness & realizing greater potential
As an ICF Certified Coach, I provide one-on-one coaching and professional development for individuals focused on personal and professional improvement.
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Coaching accelerates growth, learning and big leaps. We surface blind spots, remove unconscious challenges and set measurable goals.
Brand Strategy

Your company or your role in one is a reflection of your values, mission, and vision. I help you refine your brand strategy—clarifying who you are—so you naturally attract the right clients and employees. Instead of relying on expensive advertising to chase customers, a strong brand strategy attracts them to you.
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"I wouldn't be nearly as effective in serving my clients without personal experience both in the corporate world and as an entrepreneur."
HOW I WORK WITH COMPANIES
I serve entrepreneurs, small- medium sized companies, non-profits and academic institutions on ways to align your team with your core values, mission, vision, and purpose. This alignment is critical to professional and personal integrity and therefore foundational to any business.